
"Aisle Assist" | Apple Intelligence Shopping Assistant
Product Concept developed for New Media Capstone course.
Lauren Fitzgerald
I am an Advertising and Asian Literature double major with a certificate in New Media, expecting my bachelor's degree in May 2025. I have a passion for increasing authentic representation in media, and I always strive to balance creativity with data. I am experienced in digital marketing, strategy, social media, art direction, graphic design, and video editing. Lately, I’ve been experimenting with animation and web development.
I have worked in agency and company-side advertising — experiences that allow me to bring both perspectives to every project I work on.
My Asian Literature major gives me a unique global marketing insight, which I strengthened at my marketing internships for The Coca-Cola Company in Atlanta and Gen.G Esports in Seoul.
Through these opportunities, I have developed skills in campaign creation and communication that I hope to use in my next position.
Product Concept developed for New Media Capstone course.
Template pack and social media guide designed for the University of Georgia Bioexpression & Fermentation Facility.